Cocktail time at Agave Mexican Bistro with LuLu JonesPORTSMOUTH — "We're booked solid on Friday night and we had 100 reserved for Tuesday— 100 on a Tuesday in the middle of November! — I didn't realize we'd get such a response."
That was the happy report from restaurateur Massimo Morgia of Ristorante Massimo, one of 18 restaurants participating in Portsmouth's Restaurant Week organized by the Greater Portsmouth Chamber of Commerce. The event began on Monday and continues until Sunday. It offers diners preselected three-course lunches for $16.95 and three-course dinners for $29.95, plus tax and gratuity — and plenty of local and out-of-town food lovers are taking full advantage.
Morgia said about 60 percent of his reservations are coming from people who've never been to the restaurant before, making Restaurant Week a good marketing venture. He is offering dishes like short ribs, osso bucco and purple potato crusted Atlantic salmon over stewed red bell peppers and fennel. <!--break-->
"It's good for people who want to try a different restaurant," he said. "I told (executive chef Jethro Liochle) I don't care what the food cost is, I want to represent the restaurant well."
The strategy is paying off, Morgia said, as he turned the pages of a reservation book crowded with names and times. And while the check total might be lower than usual, the staff's tips are made up in the cost of cocktails, wine and just more business overall in a season when restaurant traffic slows down as did the economy.
"We wouldn't have had this much business at this time, so while they were apprehensive at first, it's more business than they'd see in November."
Restaurant Week organizers Jay McSharry, owner of Jumpin' Jay's in Portsmouth, and Nicki Noble, tourism director for the Greater Portsmouth Chamber of Commerce, are also overwhelmed by the response.